Twitter Optimization Tips

Getting followers

1. Use an avatar image, a picture of a person, you is best
2. Only use a logo as avatar in case your brand is already established
3. Link your homepage in your profile, not LinkedIn or FriendFeed etc.
4. Let employees tweet as real people
5. Do not collect many more people you follow than you got followers
6. Describe yourself in a factual not anecdotal way
7. Tweet mostly in English if you’re from non-English speaking countries and target the global market
8. At the beginning promote your Twitter presence so that you gather at least 5o followers
9. Tweet at least a few times a week, do not lurk
10. Do not pose as someone else, especially not a young attractive females, unless you don’t care

Keeping followers

1. If you’re on Twitter for business, limit the private tweets to a reasonable percentage
2. Use direct message only for person to person conversation, not for broadcasting
3. Link to yourself only occasionally
4. Reply to other people, especially when addressed directly
5. Do not tweet dozens of times per hour, that’s flooding
6. Tweet manually not via automated scripts
7. Post tweets directly to Twitter not via crossposting from elsewhere
8. Vote on social sites for people you follow if you like their links but do not vote down if you dislike
9. Be polite and use informal but not too casual langauge
10. Keep conversations concise or otherwise move to another channel (private message, IM, email)

Getting people to react

1. Ask simple and direct questions
2. Break news stories or be among the first to spread them
3. Cover Twitter both on site and on your blog
4. Mention and socialize with already popular and active Twitter users
5. Tweet link to outstanding resources helpful to others
6. Blog about other tweets you read and elaborate on them or collect a few
7. Be outspoken about negative things that annoy you
8. Create a tool geared towards the Twitter audience
9. Be a human being, that is not only a business robot, mention private things others can relate to, like a cat
10. Give away freebies, or at least report when others do

Using the right tools

1. A Twitter client for the device you mostly use to access Twitter
2. A tool that helps you track the mentions of your name, brand or most important keywords
3. A way to gain quick overview on what’s going on, on Twitter
4. Some WordPress blog integration to connect your online presence to the Twitter community
5. A favorite short URL service with analytics, proper redirects etc.

Google Search Operators – Search Syntax for Google

allinanchor:
If you start your query with allinanchor:, Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, [allinanchor: best museums sydney] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.”

allintext:
If you start your query with allintext:, Google restricts results to those containing all the query terms you specify in the text of the page. For example, [allintext: travel packing list] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.

allintitle:
If you start your query with allintitle:, Google restricts results to those containing all the query terms you specify in the title. For example, [allintitle: detect plagiarism] will return only documents that contain the words “detect” and “plagiarism” in the title. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.

allinurl:
If you start your query with allinurl:, Google restricts results to those containing all the query terms you specify in the URL. For example, [allinurl: google faq] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html”. This functionality can also be obtained through the Advanced Web Search page, under Occurrences.

author:
If you include author: in your query, Google will restrict your Google Groups results to include newsgroup articles by the author you specify. The author can be a full or partial name or email address. For example, [children author:john author:doe] or [children author:doe@someaddress.com] return articles that contain the word “children” written by John Doe or doe@someaddress.com.

cache:
The query cache:url will display Google’s cached version of a web page, instead of the current version of the page. For example, [cache:www.fomaxtech.com] will show Google’s cached version of the Electronic Frontier Foundation home page.
Note: Do not put a space between cache: and the URL (web address).

define:
If you start your query with define:, Google shows definitions from pages on the web for the term that follows. This advanced search operator is useful for finding definitions of words, phrases, and acronyms. For example, [define:blog] will show definitions for “Blog” (weB LOG).

ext:
This is an undocumented alias for filetype:.

filetype:
If you include filetype:suffix in your query, Google will restrict the results to pages whose names end in suffix. For example, [web page evaluation checklist filetype:pdf] will return Adobe Acrobat pdf files that match the terms “web,” “page,” “evaluation,” and “checklist.” You can restrict the results to pages whose names end with pdf and doc by using the OR operator, e.g. [email security filetype:pdf OR filetype:doc].


group:

If you include group: in your query, Google will restrict your Google Groups results to newsgroup articles from certain groups or subareas. For example, [sleep group:misc.kids.moderated] will return articles in the group misc.kids.moderated that contain the word “sleep” and [sleep group:misc.kids] will return articles in the subarea misc.kids that contain the word “sleep.”

id:
This is an undocumented alias for info:.

inanchor:
If you include inanchor: in your query, Google will restrict the results to pages containing the query terms you specify in the anchor text or links to the page. For example, [restaurants inanchor:gourmet] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants.”

info:
The query info:URL will present some information about the corresponding web page. For instance, [info:gothotel.com] will show information about the national hotel directory GotHotel.com home page.
Note: There must be no space between the info: and the web page URL.
This functionality can also be obtained by typing the web page URL directly into a Google search box.

insubject:
If you include insubject: in your query, Google will restrict articles in Google Groups to those that contain the terms you specify in the subject. For example, [insubject:”falling asleep”] will return Google Group articles that contain the phrase “falling asleep” in the subject.
Equivalent to intitle:.

intext:
The query intext:term restricts results to documents containing term in the text. For instance, [Hamish Reid intext:pandemonia] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).
Note: There must be no space between the intext: and the following word.

Putting intext: in front of every word in your query is equivalent to putting allintext: at the front of your query, e.g., [intext:handsome intext:poets] is the same as [allintext: handsome poets].

intitle:
The query intitle:term restricts results to documents containing term in the title. For instance, [flu shot intitle:help] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not).
Note: There must be no space between the intitle: and the following word.
Putting intitle: in front of every word in your query is equivalent to putting allintitle: at the front of your query, e.g., [intitle:google intitle:search] is the same as [allintitle: google search].

inurl:
If you include inurl: in your query, Google will restrict the results to documents containing that word in the URL. For instance, [inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.” It finds pdf files that are in the directory or folder named “print” on the Google Guide website. The query [ inurl:healthy eating ] will return documents that mention the words “healthy” in their URL, and mention the word “eating” anywhere in the document.
Note: There must be no space between the inurl: and the following word.

Google Sitelinks

Sitelinks are additional links Google sometimes generates from site contents in order to help users navigate the site. Google generates these sitelinks periodically from the site’s contents.

Over the years, search engines (especially Google) have become more particular about the types of links that you get to your Web site; rightfully so. This week, we’ll focus on several ways to search for quality links.

First, make sure you have some links from the more “trusted” Web directories: Yahoo Directory; Business.com, and Best of the Web. Ideally, you want a link from all three, but a link from at least one is OK. I also recommend submitting your site to DMOZ because it’s free and worth the two minutes it takes to find your category and make a one-time submission. Just don’t hold your breath waiting for the listing to appear.

Depending on your industry, certain “trade journals” or directories may be popular sites. These sites usually rank well in the search results for many of the generic keywords that describe your industry. Links from the “industry” sites will also help your site because the link value will be passed on, and for overall brand and Web site visibility. Just make sure the site is trusted.

How do you determine if a site is trusted? Check Google’s search results to see if the site has sitelinks. Sitelinks are the links (usually between four and eight) which Google shows below the first search result for a query, usually when you search for a company name or a Web site name. These link to internal pages.

siteink

siteink

Take, for example, DMOZ. A Google search for “dmoz” shows this is a “trusted site” because sitelinks are shown below the domz search result. If a site has sitelinks and is on-topic to your Web site, then this is a place you want a link from.

Social Bookmarking Website List

Site
Alexa Rank
PR
Social_Bookmarking
60094
6
BlogMarks.net
Social Bookmarking with thumbnails. Atom enabled.
Social_Bookmarking
438516
3
Blauer Bote Bookmarks
Bookmarak Manager in German and English
Social_Bookmarking
9781
7
LQ Bookmarks
Social Bookmarking, tagging and annotating all things Linux and Open Source.
Social_Bookmarking
295993
6
de.lirio.us
Social Bookmarking, Tagging, Blogging & Notes. Mmmmmm, Notes.
Social_Bookmarking
2180
8
del.icio.us
Currently the most used software application.
Social_Bookmarking
0
7
digg
Digg is a technology news website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control. With digg, users submit stories for review, but rather than allow an editor to decide which stories go on the homepage, the users do.
Social_Bookmarking
2378882
5
feedmarker
A free, Web based RSS/ATOM aggregator and bookmarks manager.
672284
1
FriendSite
Get free storage and share your photos & videos, get your own url and customize your page, create free evites and invitations, add friends, message people, create discussion forums and groups, blog, share and store your bookmarks & much more…
Social_Bookmarking
445264
5
frassle
Frassle helps you read and publish weblogs, track bookmarks, and find relevant content organized your way.
1928721
0
FuzzFizz
FuzzFizz is a brand new social bookmarking site, where users vote for the most interesting and important news stories.
Jumptags
125861
5
Jumptags
Jumptags.com is a revolutionary Web 2.0 social bookmarking web service for collecting, storing, sharing and distributing web bookmarks, notes, RSS feeds, contacts, and much more. Based on AJAX and other next generation web development techniques, Jumptags.com offers the easiest, fastest, most intuitive and productive way of maintaining and collaborating bookmarks and other internet resources online.
Social_Bookmarking
833758
5
linkroll
Linkroll is a free link blogging service. At a personal level you can bookmark, categorize and comment on all the great web pages/links you find. All your bookmarks are then sortable and searchable by category and date. All bookmarks are also accessible, by category and/or user, in the form of RSS feed (for your news aggregator), or JavaScript (for syndication on your own web site)
Social_Bookmarking
60011
4
loom
Collaborative bookmarking application written in PHP.
Social_Bookmarking
181086
6
MyProgs
Social bookmarking for programs you use.
Social_Bookmarking
1
7
Yahoo Search myweb2 beta
A social search engine integrating social bookmarking with search.
Social_Bookmarking
0
0
NEWNOOZE
Social Bookmarking on just about every subject. A Digg.com clone site. Beta Stage.
Social_Bookmarking
1328526
4
openBM
It’s just linking cool sites together. openBM is a little tool for everybody. openBM just keep’s your bookmarks and provides them for other people on the web.
Social_Bookmarking
122873
6
Reader²
Share the list of books you read or recommend, find new books by tags/authors. Multilanguage.
Social_Bookmarking
0
7
reddit
Social bookmarking where your votes affect your karma points.
Social_Bookmarking
0
6
scuttle.org
amongst others are based on the scuttle software.
Social_Bookmarking
0
5
Scuttle
Another open source clone of del.icio.us.
Social_Bookmarking
0
5
unalog
Open source bookmarking software written in the Python programming.
Social_Bookmarking
2308711
3
aworldofhelp
Users submit and rate links in numerous categories. The highest rated make the front page.
Social_Bookmarking
1150083
5
beanrocket
Beanrocket.com is a community and a news reader.
Social_Bookmarking
63378
6
BlinkList
Social bookmarking with slick interface and new ways for organizing tags.
Social_Bookmarking
98113
7
CiteULike
Social bookmarking for academic papers.
Social_Bookmarking
162993
6
commontimes
Provides community-based media distribution services and solutions along with BitTorrent hosting and consulting for individuals and organizations of all sizes.
Social_Bookmarking
699250
5
Connectedy
This service allows the establishment of pseudonymous online link libraries. Users may impose arbitrary categorical hierarchies on their links and choose which categories and links to make public and which ones to keep private. The Connectedy site has par SEO properties.
Social_Bookmarking
0
7
Connotea
Social bookmarking for scientists.
Social_Bookmarking
0
0
dinnerbuzz
Dinnerbuzz is a social guide to restaurants, bars, and coffee shops. It’s designed to make it easier for you to find a place for dinner or drinks anywhere in the world.
Social_Bookmarking
0
4
Wiklink
Tools to synchronize bookmarks with your browser.
Social_Bookmarking
0
5
FeedMeLinks
Social Bookmarking since 2002.
Social_Bookmarking
0
3
FlipSkipper
social bookmarking manager that allows users to pull concurrent searches from Yahoo!, Google News, and del.icio.us when surfing.
Social_Bookmarking
0
8
Furl
Similar to del.icio.us: stores copies of the pages saved, automates finding users with similar interests, archives can be exported in MPLA or APA citation format.
Social_Bookmarking
0
4
GiveALink
Donate your bookmarks for academic research.
Social_Bookmarking
0
4
IndiaGram
Allows social bookmarking. Aim is to develop a community that shares information about websites on diverse topics.
Social_Bookmarking
0
6
jots
Jots is a collaborative bookmarking system that allows you to Store, Share and Discover relevant links. Store your own links and choose whether to share them with the world, with a select group of people or just for yourself to use. Discover new links based on specific users or topics of interest.
Social_Bookmarking
0
4
leze.de and
German Internet Bookmarking Service
Social_Bookmarking
0
0
LibraryThing
Deli.cio.us for books. Cataloging based on some 30+ libraries using the Z39.50 protocol.
Social_Bookmarking
0
4
linkblog
Portuguese
Social_Bookmarking
0
6
linkfilter
linkfilter.net is just what the name implies, a link filter. All links are posted and moderated by users. Links can be ranked on several levels: clicks, votes, age, or a combination of all three called points.
Social_Bookmarking
0
5
Lookmarks (beta)
Search and share your bookmarks
Social_Bookmarking
0
5
memestreams
“Don’t hate the media, become the media!” – Biafra
Social_Bookmarking
0
6
Netvouz
Social bookmarking using either categories or tags. Share your bookmarks online or keep them private. RSS feeds for all bookmarks. Add2Netvouz button for easily bookmarking new sites, import/export, automatic link validation and lots of other features.
Social_Bookmarking
0
0
Network Menus
Social Bookmarking (or /wiki/Collaborative_Bookmarking title=Collaborative Bookmarking Collaborative Bookmarking) within a web browser toolbar.
Social_Bookmarking
0
4
O Y A X
A fast and quick social categorized bookmarking service with groups.
Social_Bookmarking
0
0
RawSugar
Socially enhanced web search based on hierarchal tagging of bookmarks and favorites. Include s multi-word categories, mechanism to define and rename categories, and hierarchy.
Social_Bookmarking
0
5
Shadows
Social bookmarking with tags, comments and ratings. Shadows’ toolbar puts users one click away from a discussion forum for any page on the web.
Social_Bookmarking
0
6
Simpy
Social bookmarking with tagging and full-text searching.
Social_Bookmarking
0
0
sitetagger
SiteTagger.com is a bookmark/favorite organizer. You can bookmark websites you find on the internet via a simple button/favlet/bookmarklet that you can add to your browser link bar. This button makes it as simple as a click to bookmark a website page that you are visiting. The true power comes from the tags.
Social_Bookmarking
0
6
Spurl
Similar to del.icio.us: stores copies of the pages saved.
Social_Bookmarking
0
7
StumbleUpon
Bookmarking, social networking, friends-network, random browsing within interest-groups.
Social_Bookmarking
0
5
Sync2It’s BookmarkSync
Effortless social bookmarking, millions of hand-picked sites, real-time RSS feeds, public & private collections. Features automatic clustering technology.
Social_Bookmarking
0
4
taghop
Taghop is a collaborative thoughtblog. A thoughtblog is a combination of some of the existing ideas behind blogs, with some ideas of its own. It is a web site, search engine, wiki, blogging system, social network and community site all rolled into one – or at least the best parts of those! They have been inspired by the great work from sites such as Google, Flickr, del.icio.us, 43things, etc

<!–Social_Bookmarking–>
979342
0
Tagza.com
A very young Social Book marking web site mostly being used by Indian and Pakistani web masters.
Social_Bookmarking
0
3
Textnotes.de
Social notes manager. Easy integration of references to books, news and articles.
Social_Bookmarking
0
5
TheThingsIWant
Universal wishlist service with Social Bookmarking and RSS feeds.
Social_Bookmarking
0
3
URLex
Personal/Friends/Community bookmarking and rss feeds.
Social_Bookmarking
0
5
Wazima
Coupons clipped by robots. Wazima scours the web and shows you the deals you are most interested in.
Social_Bookmarking
0
5
Web Feeds
Web Feeds is a social bookmark site with a difference, users moderate and decide which items make it to the home page.
Social_Bookmarking
0
6
Wists
Visual bookmarks, wishlists, photoblogs.
Social_Bookmarking
0
6
wURLdBook
Share webreferences and rss feeds with others and more.
Social_Bookmarking
0
0
Yoono
Social Bookmarking based on browser bookmarks (no tags needed), includes a search engine, an RSS Reader, web monitoring and sharing functions. Windows application and firefox extension.

RSS Feed – Really simple syndication

RSS – Really simple syndication

RSS is a data format used for providing content updation to users in net. It is used in blogs, news portals, and websites to provide summaries or full descriptions of the new content. In this way the user will not be disconnected from the latest changes and happenings. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays. Its different from book marking in which the user has only a link about a particular webpage or site and to check whether that website has updated its content or not the user has to go that site and check it all by himself. It will be a tiresome job if your list contains a number of websites or if it’s a big site with lots of content. Subscribing to the RSS feeds is a viable option in this regard as the updated contents from all the sites specified will be sent to user. It can be in the form of summary or a full text depending on the site user has the subscription.

Subscribing to RSS doesn’t need submission of E-mail ID, in this way security concerns won’t be an issue to subscribing to RSS feeds.

The user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user’s subscribed feeds regularly for new content, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. The format used in web feed is XML.