Press Release Tips

Press Release Tips

1. Make sure the information is newsworthy.
2. Tell the audience that the information is intended for them and why they should continue to read it.
3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
4. Ask yourself, “How are people going to relate to this and will they be able to connect?”
5. Make sure the first 10 words of your release are effective, as they are the most important.
6. Avoid excessive use of adjectives and fancy language.
7. Deal with the facts.
8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
9. Make sure you wait until you have something with enough substance to issue a release.
10. Make it as easy as possible for media representatives to do their jobs.

Where do I submit press releases?

There are many services that will accept press releases, but most of them will charge a fee to distribute your news item to journalists and news editors. A few of the better known services are PRWeb Direct , PRNewsWire and MarketWire.
PRWeb Direct , which provides excellent coverage at a very low price. Features include:

• Distribution on the same day
• PR Web and eMediawire Distribution
• Attach graphics and multimedia
• RSS/XML/OPLM/NewsML inclusion
• Yahoo search marketing inclusion
• Google news inclusion
• Yahoo news inclusion
• MSN news inclusion
• Quick statistics
• Up to 10 industry targets
• Free editorial review

PRWeb Direct also offers valuable tips on their site to help you with press release development and submission. The company is one of the oldest online press release distribution agencies around, with 100,000 contacts, industry analysts and freelance journalists in their databases. It’s a great service well worth checking out.