Sitelinks are additional links Google sometimes generates from site contents in order to help users navigate the site. Google generates these sitelinks periodically from the site’s contents.
Over the years, search engines (especially Google) have become more particular about the types of links that you get to your Web site; rightfully so. This week, we’ll focus on several ways to search for quality links.
First, make sure you have some links from the more “trusted” Web directories: Yahoo Directory; Business.com, and Best of the Web. Ideally, you want a link from all three, but a link from at least one is OK. I also recommend submitting your site to DMOZ because it’s free and worth the two minutes it takes to find your category and make a one-time submission. Just don’t hold your breath waiting for the listing to appear.
Depending on your industry, certain “trade journals” or directories may be popular sites. These sites usually rank well in the search results for many of the generic keywords that describe your industry. Links from the “industry” sites will also help your site because the link value will be passed on, and for overall brand and Web site visibility. Just make sure the site is trusted.
How do you determine if a site is trusted? Check Google’s search results to see if the site has sitelinks. Sitelinks are the links (usually between four and eight) which Google shows below the first search result for a query, usually when you search for a company name or a Web site name. These link to internal pages.
siteink
Take, for example, DMOZ. A Google search for “dmoz” shows this is a “trusted site” because sitelinks are shown below the domz search result. If a site has sitelinks and is on-topic to your Web site, then this is a place you want a link from.
Filed under: Sitelinks | Tagged: google back links, Sitelinks
